BRAND DEVELOPMENT | ART DIRECTION | DESIGN
The Broadway Cruise, a fully immersive Broadway adventure by sea happening in the fall of 2021, wanted its brand to highlight its theatricality while staying away from traditional, “cliché” Broadway visual elements. With that in mind, we put away the stereotypical theatre masks and marquee lights and created a brand presence that stood out from the competition in the Broadway-themed cruise space. Referencing the time period of Broadway’s golden age, we pulled inspiration from mid century modern illustration and design. (click each image to expand)
Illustrator: Tiffany Holt
Website + Social: Sixthman