Known as the "Birthplace of Route 66," Springfield, Missouri is a college town in the heart of the Ozarks. Springfield focuses on "Life's Simple Pleasures" and offers small town vibes with big city amenities. Springfield underwent an extensive rebranding process that branches out across all channels, showcasing the trendiness of the city as a vacation destination. Recent works include cinemagraphs and a new brand style guide. (click each image to expand)