Equinox, an elite, members-only fitness center offering an unmatched experience, approached VML about creating a "kickass new social campaign" that captured the bold attitude that Equinox portrays on a daily basis. The challenge was to leverage a network of influencers to encourage, engage and expose high-performance living and travel. The end result was an influencer campaign offering members and interesting way to travel the world all while incentivizing the use of social media using "#OwnYourWorld." Copy by Amy Van Patten. (click each image to expand)