Equinox, an elite, members-only fitness center offering an unmatched experience, approached VML about creating a "kickass" new social campaign that captured the bold attitude that Equinox portrays on a daily basis. The end result of this two-week long project was an entire social campaign offering members and interesting way to travel the world all while incentivizing the use of social media using "#OwnYourWorld." (click each image to expand)